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Case History

Sailing Challenge

NASTRO AZZURRO – BIRRA PERONI GROUP AT AMERICA’S CUP, NAPLES, APRIL 19th-21st 2013

During the 2012–2013 America’s Cup World Series, Sailing Challenge tailored an event for Nastro Azzurro aboard a luxury gulet. The Italian company, specialized in the production of beer invited to Naples, 90 of its distributors in the regions of Calabria, Campania and Lazio for the exclusive viewing of the regattas of the World Series’ Neapolitan stage. The event, which aimed to strengthen the relationships with customers, was developed over three days, and saw Sailing Challenge offer a full service, from operational aspects such as hospitality at the Nastro Azzurro booth located in the America’s Cup Village or the transfers to the boat, to the running commentary and the technical comments of the races on board the yacht.
Every day the gulet hosted both the team of Sailing Challenge and thirty Birra Peroni guests, sailing to the race course situated in the beautiful scenery of the Gulf of Naples, between Castel dell’Ovo and Posillipo, where the two catamarans of Luna Rossa challenged the other crews from around the world, in a preview of the America's Cup held in San Francisco (California) in September.


TOSCANA D’A…MARE (TUSCANY TO BE LOVED) Viareggio (LU), April 14th-15th 2013

As a part of "Piano Italia 2013-2015", a product placement operation that aims to renew and brighten the image of Tuscany at all segments of tourism demand, Sailing Challenge provided, ??on behalf of Toscana Promozione, a press tour reserved to fourteen journalists specialized in leisure or conference tourism.

The guests, fourteen opinion leaders from almost all the meeting industry press plus some of the most influential Italian leisure magazines, stayed at the Grand Hotel Principe di Piemonte. In the evening of April 14th they participated in a dedicated workshop, together with important managers from both the regional and local tourism organizations. The next day, with the unique opportunity to experience the Tuscan sea in an exciting regatta, journalists boarded two sailing boats of Sailing Challenge and started off with an exciting morning of sailing, after adequate briefing, accompanied by expert skippers. A lunch at the UNA Hotel Versilia in Lido di Camaiore ended this unforgettable day.
Toscana Promozione has thus consolidated its relations with the Italian journalists, furthermore testing the effectiveness of the regatta format with which Sailing Challenge for over 10 years has enabled its customers build and strengthen their relations.


HVSC - HISTORICAL VENUES SAILING CHALLENGE, PORTO ERCOLE, OCTOBER 12-14th, 2012

The Italian Meeting Industry tested the innovative format of HCSC again, focusing on team building and networking among participants, but this time inside its new HVSC style. Sailing and relationships between historical venues and buyers involved in captivating regattas and in 2 new team building events: Cooking Master Cup in the morning and Cocktail Master Cup in the afternoon.
The event is organized with the support of Toscana Promozione and Maremma Toscana and with the collaboration of Il Pellicano Hotel and A Point Porto Ercole Resort, with Citroen as the Technical Sponsor and Lifestyle Magazine as the Media Partner. It has facilitated personal relations among all participants in a casual context, which allows business & networking to be fun and natural.
Fifty representatives of Italian agencies and companies together with 13 representatives of the Historical Venues sponsor attended the event: Antiche Dimore, Castelbrando, Castel Monastero, Grand Hotel Principe di Piemonte, La Bagnaia Resort, La Posta Vecchia, Palazzo Benzon sul Canal Grande, Palazzo Gianfigliazzi Bonaparte, Palenca Luxury Hotels, Tenuta I Ciclamini, Tenuta Monacelle and TH Resorts.
Among the most important buyers were: Banca Mediolanum, Bticino Spa, Guess, Menarini, Revlon, Riello, Riso Gallo Spa, Roche Diagnostics, Sanofi Spa, Carlson Wagonlit, Gastaldi Global, Liberty Italy, Mci, Promotion & Partners, See Italia.


IDISOLE TOUR, PORTO ERCOLE JULY 21-22, 2012 AND PUNTA ALA, JULY 28-29, 2012

The event was organized for the Italian section of Merck Sharp & Dhome, the oldest chemical-pharmaceutical company in the world, founded in 1668. It recently bought Idi Farmaceutici, a well-known Italian pharmaceutical company specialized in derma-cosmetic products.
The tour consisted of two legs, Porto Ercole and Punta Ala, each point with two days of a completely customized sailing boat. While sailing and then stopping in the most popular bays, the aim of the outing was to call the attention of people on the seaside and on boats while sailing, at roadsteads and inside harbors.
Afloat and ashore, on the seaside and inside harbors, 1 steward and 1 hostess gave people free samples of sun cream and printed invitations to do free skin checks on board with 2 Idisole consultants, from 6:00 pm to 11:00 pm each evening.
The tour's aim was to: promote sun cream, build loyalty with customers, strengthen corporate identity and gain public approval.
The tour was a great success, with more than 7,000 free samples offered and more than 200 skin check-ups on board.


PERFETTI VAN MELLE, LIDO DI OSTIA, JULY 2-3, 2012

The client was Perfetti Van Melle, an international company that produces and deals candies and chewing gums all over the world.
There were 47 participants, among whom internal employees, groups leaders and 35 sales reps (8 women and 39 men).
Teams were made including people with different roles and from different geographic areas; each team came up with its name from the most famous candies/chewing gums: Fruitella, Chupa Chups, Daygum, Golia, Vivident and Benegum and there was also a nice female team that won the Cooking Cup. The event's aims were: having fun, motivation, highlighting values as team players, teamwork, leadership, rules and company role compliance. During the regatta, other ideas were highlighted such as: crew = group/sales force; individual aims = common aims; skipper = group leader; roles/rules on board = relationship and company rule compliance; team = giving up to private interests for common interest; goals = reaching established goals; effort on board = effort to reach goals with reliability and resolution.
On July 2nd, the fleet regatta was held and, at the end, participants were involved in another challenge: the Cooking Cup on board of sailing boats, which tested the crew's creativity and ability. After the challenge and dinner, part of the group slept on board while the other part came back to the guests' hotel.


INCENTIVE POWER for HITACHI, VENICE, MAY 18th, 2012 (during the America's Cup World Series)

The final client was Hitachi, a multinational Japanese company based in Tokyo that produces the following: electronics and electrical products, soil movement machines, railway buildings and nuclear reactors. Participants were all designers and partners of the company, 30-50 years old from the Venice area, and 4-5 Hitachi Sales Managers.
The event's aim was having fun and entertaining guests while consolidating relations with clients, an opportunity to have good time together, to enjoy an exclusive experience, to motivate, celebrate and build loyalty.
Participants were divided into 2 groups, 1 with 7 guests on board a rib had a tour of the ACWS team base and saw the team's catamarans in the Porto Arsenale while the other group of 18 people on board of 2 sailing boats did the regatta in the same area where the ACWS races would be held in the afternoon.
At 2:15 pm in pole position with boats and rib, guests had the opportunity to watch the ACWS regattas from the sea, very closed to the catamarans.


HCSC - HOTEL CHAINS SAILING CHALLENGE, VIAREGGIO, APRIL 13-15th, 2012

This was the third edition of the new team building and networking format, HOTEL CHAINS SAILING CHALLENGE. It is a sailing event with Hotel Chains/Meeting Venues and buyers involved in exciting regattas and Carnival team building. It took place with the support of Toscana Promozione, Convention & Visitors Bureau Versilia Costa Apuana, Versilia Meeting and with the technical support of Peugeot.
Hotel Chains sponsors were: Accor Hospitality, Delphina Hotels & Resorts, Demidoff Country Resort, Grand Hotel Baglioni, Grand Hotel Principe di Piemonte, Hotel Fairmont Monte Carlo, Luxury Consulting Group, Mondial Resort & Spa, Palenca Luxury Hotels, Russott Hotel Collection, Soft Living Places, UNA Hotels & Resorts.
More than 50 company and agency attendees were present: Arag, Banca Mediolanum, Kuwait Petroleum, L'Oreal, Optilens Italia, Orthofix Srl, Perfetti Van Melle Italia Srl, Peugeot, Samsung, Sylber - Gruppo Riello, Total Network Group, American Express, Andiamo! Services, Carlson Wagonlit Travel, Gvst Event Management, Liberty Italy, Mcm Comunicazione Srl, Next Spa, Nrg For Events, Red Travel Srl, See Italia & Contact, Simmetria, Sinergie.
The event, as happened in previous editions, facilitated relationships among all participants and buyers really appreciated the format that created relationships with suppliers thanks to sailing regattas & team building.


UNA HOTELS & RESORTS, BOCCA DI MAGRA, APRIL 1st, 2012

The event was organized for CBO, Central Booking Office, inside Una Hotels, founded in past years as only a booking center for private people.
The aim of the event was to: strengthen team spirit, increase group synergy and team work speed, highlight team play both with clients and Una Hotels service, underline leadership, spread knowledge, strengthen "corporate identity" and motivate.
Participants included 12 employees – 10 women and 2 men - who slept on board on March 31st and were involved in an exciting regatta near Portovenere the next morning.


DETS - DYNAMIC EVENTS TEST SHOW, FLORENCE, NOVEMBER 10-13th, 2011

The promotional event by Dynamic Events, to whom Sailing Challenge belonged and of which Oliviero Cappuccini is President, was organized in collaboration with Florence Convention Bureau and Toscana Promozione.
In this Test Show – unique for its size and complexity in Italian meeting & incentive industry history – the 10 Dynamic Events partner companies had a lead role. These companies provide special services for corporate events in Italy and abroad. They offered their expertise to an high number of selected buyers, who had the possibility to directly test a wide range of unique, reliable and qualified solutions for dynamic events.
An event involving three areas, in this case Florence, Siena and Versilia, had never occurred in Italy before on the same days and in so vast an area.
There were more or less 200 participants, of which 150 corporate and agency buyers, hosted by the Florence Convention Bureau in 5 important hotels (all near Piazza Ognissanti, the event's center). There was a very good evaluation about the event's organization and format.
Each buyer directly tested 7 of 10 services offered by Dynamic Events: 4 of them were tested by all (the Eurotend tensil structure and the Modo Promotion hospitality truck, used as a reception, welcome & hospitality desk, coffee station and briefing area, in addition to the special lighting by Alf Service and Power Point presentation of services for events in the mountains by Mountain Team), plus 3 other services selected among 6: a vintage motor vehicle tour (HR Tours), a visit to inaccessible and still hidden treasures (IF- Italy's Finest), a Ferrari tour (Red Travel), dragon boat races (Dragon Boat Experience), events with quads (Quad Incentive) and sailing regattas (Sailing Challenge).


SUNNY WAY for LUXOTTICA, LA MADDALENA, SEPTEMBER 11th, 2011

The final client was Luxottica, leader in the luxury and sport sunglasses market, and participants were all 30-50 year old men coming from different Italian cities as well as abroad.
The event, requested by the Sales Manager, a skilled yachtsman, was a fun team builder. Tommaso Chieffi, famous yachtsman, was the testimonial speaker of the event during dinner held the evening before.
Guests reached La Maddalena on board 2 yachts and were divided into 2 groups: the first one divided in 2 got on board 30-foot race boats and had a match race regatta, while the second group rooted for their friends on board a 20-meter luxury boat able to host up to 20 people. At the end of the light lunch, the crew switched so all participants had the opportunity to do a regatta on board the 2 fun race boats.


SWEDEN & MARTINA, VENICE, JUNE 12th, 2011

The client was Sweden & Martina, leader in dental products manufacturing and distribution for more than 30 years. 72 guests, most of whom were men aged 45 years and more, were all Italian surgeons, university professors, opinion leaders, speakers and also company employees like Area Managers, Product Specialists, best Sales, executive floor. They all decided by themselves to take part in the regatta.
The aims of the event were: entertainment, amaze in order to strengthen relationships with opinion leaders, motivate and let all be part of a group.
Guests reached San Giorgio Island, where 6 boats were moored, on board a typical pirate-like galleon. Here, the first group got off and embarked on sailing boats. The galleon, after a lagoon tour, stopped on open sea to let guests view their friends' regatta once the training phase was through. During lunch on board the galleon, the crew switched and the second regatta was held. Finally, a prize ceremony was held.


A WORLD OF EVENTS for FIAT GROUP, BRINDISI, MAY 6th, 2011

The event was organized to entertain the 50 best Italian dealer owners and let them have fun; it was indeed a gift to those who reached important turnover goals in 2010. New Fiat Market Italia management also attended the event.
During the gala dinner that closed the event, dealers participated in a new Fiat Freemont auto presentation inside the wonderful Borgo Egnazia Hotel & Spa.
100 guests divided into 2 groups alternating between morning and afternoon in 2 exciting official regattas with 6 12-14 meter boats, 2 ribs for assistance, which hosted photographers, and a catamaran as a committee boat.
A sunny day with quite strong wind gave all participants strong emotions and an unforgettable memory.


TRELLEBORG WHEEL SYSTEMS, PUNTA ALA – ELBA ISLAND, SEPTEMBER 8-11th, 2010

The client was Trelleborg Wheel Systems Spa, one of the most important tire producers in the world that supplies highly qualified solutions for farm, forest and industrial machines.
There were 17 participants, all male and 35-60 years old, belonging to different business units: President, HR, Sales, IT, Logistics, R&D, Controllers and all Italian managers and executives. The event was not meant to be a team builder but rather a 3-day fun, challenging event – it's an annual event – with the aim to strengthen the group and let participants learn to sail as well as possible. The name of the event was "Sailing to Elba, September 2010" because once they left Punta Ala, the participants on the 2 boats enjoyed sailing training, some match race regattas and sleeping on board in ports or roadsteads, finally reaching Portoazzurro. There, participants were involved in a Cooking Cup on board, and then arrived in Marciana Marina, where they saw the beautiful Procchio Gulf from a restaurant near the sea, before returning to Punta Ala the next morning.


SIMMETRIA for BANCA ESPERIA, VENICE, MAY 15th, 2010

The final client was Banca Esperia, a company specialized in private banking services, born from a joint venture between Mediobanca and Mediolanum. Simmetria was the first agency that proposed Dynamic Events' multidisciplinary format to its client. Participants, divided into 6 teams, had to choose from the following on the evening before the activities: A- dragon boat, 17 people on each canoe for a total of 102 people; B- sailing, 9 people on each boat for a total of 54 (6 boats with customized flags and adhesive numbers); C- game "discover Venice", 10 people on each team for a total of 60 people. Each of the 6 teams named one photographer who had to challenge the others in capturing the best image. As stated in the guidelines, a score was assigned according to the results of each challenge and the total score of the 3 activities and photography challenge indicated the overall winner. Team winners of each activity also received gifts of crystal carved medals. On board was company top management, 75% male and 30-50 years old, all Italians and at different levels. The aim of the event was to strengthen "corporate identity" and motivate, while highlighting values such as game play, leadership and teamwork.


A WORLD OF EVENTS for EURONICS, PORTOVENERE, SEPTEMBER 18-19th, 2010

The final client was Euronics, one of the most important chains of electronic devices and household electrical appliance dealers. 46 participants were mostly Italian company employees and some top managers: 70% male and 30% female, 40-50 years old.
The aim of the event was to facilitate networking, while highlighting values such as game play and leadership, strengthening corporate identity and reaching total agreement.
On September 18th, there was a match race regatta between 3 groups of analogous boats (with customized adhesive numbers). On the 19th, there was a match race just between the winners of the previous challenges on board 2 analogous 45-foot race boats, with an entertaining live report made by one of our skippers to allow all guests on the Royal Sporting Hotel roof be part of the challenge.
The winning team received a wrought iron handmade, sail-shaped trophy.


THEORIA for GOOGLE, BARCOLANA – TRIESTE, OCTOBER 10-11th, 2009

5 Google top clients and 3 Google top managers attended a half professional regatta called Barcolana. Every year, the regatta faces off more than 2,000 sailing boats of varying types and length, and involves approximately 25,000 yachtsmen. It was the first Sailing Challenge event that was part of such a famous and very international sailing event. In agreement with the client, the chosen boat preferred security over speed, so it was a very big, heavy and solid one. On the first day, guests were briefed with the Sailing Challenge skipper and co-skipper and then had 2 hours of training with dinner following on board. On Sunday morning, the regatta started at 10:00 am. For all yachtsmen attending, Barcolana is one of the most extraordinary experiences in the world because being on the starting line with 2,000 boats is a great emotion; the sea becomes a mat of sails and you can see boats coming out from everywhere in every moment… The group reached a very good placement in the middle of the final rank, a great result for a non-professional team with little competence considering as well the type of boat chosen!


GRUPPO FONEMA for ENEL, HVAR- CROAZIA, MAY 22nd, 2009

Our contact was Fonema S.p.A. of Rome and the final client was ENEL S.p.A., the biggest Italian electric company. The sailing event was organized in occasion of their SALES CORPORATE CONVENTION in Hvar from May 19th to 21st.
Participants were all Italian Enel employees, internal and external collaborators and top managers, male and female aged 35-45 years old. The goals of the event were game play, leadership, teamwork, to spread know-how, to strengthen corporate identity, to motivate participants, to highlight values such as importance of being a leader called to decide roles, personal liability, how to react to crisis and what solutions to take under pressure.
The testimonial speaker of the event was Paul Cayard, who highlighted some metaphors between sailing boats and the corporate field during briefing and debriefing.
There were 170 guests divided into 2 groups; in the morning, the first group had the regatta while the second one had a Jeep Tour, then the 2 groups had lunch together and switched between the 2 activities. The fleet regatta involved 11 33-35 foot boats called Salona, with 4 ribs for assistance and 1 committee boat.


ACEAELECTRABEL, ELBA ISLAND, SEPTEMBER 26th, 2009

Client was Acea Electrabel SPA, leader in the electric and energy market.
Participants were 116 Business Industrial clients, mostly Italian with some foreigners. There was a company sales rep on each boat together with clients and their partners, some of whom brought children.
Key words of the event were: energy, versatility, competence, challenge, quality, harmony and game play. After the two fleet regattas, the two winners had a Match Race final regatta on board two analogous boats.


HEVENTO GROUP for LA ROCHE-POSAY, MY SKIN CHECK TOUR, SANTA MARGHERITA LIGURE, CASTIGLIONE DELLA PESCAIA, SAN FELICE DEL CIRCEO, GALLIPOLI, LIGNANO SABBIADORO, RIMINI, MID-JUNE THROUGH MID-JULY, 2010

The aim of the event was to reach an high visibility while having safe free check-ups on board a completely customized sailing boat, at disposal from 9:00 am on Saturday to 8:00 pm on Sunday. For that reason, the seaside was chosen to reach visibility while harbors, known for afternoon and evening strolls, were chosen for check-up activities.
The tour was structured in 6 consecutive weekends from June 13th to July 19th and sailing was selected because it represents freedom, nature and health.
MY SKIN CHECK project was a skin cancer prevention and awareness program on UV sun rays protection campaign. It was just an info and prevention program. The client wanted to promote their sun cream products while doing a social prevention activity where it could take data collected during the six legs to skin cancer studies.
Inside a 4x4, highly visible gazebo in all the marinas, hostesses booked check-up visits and handed out free samples and leaflets.
The final result went beyond expectations, with more than 1,000 people seen.


LORO PIANA, CAPRI, MAY 30th, 2008

The client was Loro Piana, main sponsor of "Tre Golfi" regatta, also known as the Loro Piana Trophy, that was held in Capri from May 24th through the 31st. Participants were 18 journalists (directors, editors-in-chief, editors, etc…), 30-40 years old, from foreign and Italian newspapers, mainly dealing with luxury clothing.
The exciting half-day regatta ended with a light lunch offered by Loro Piana near its stand in port.


CARLSON WAGONLIT for ERICSSON, MAY 9-11th, 2008

The participants included: 83 top clients and important Italian opinion leaders, most of them with their partners, 80% Italian and 20% foreign (there were also some famous people such as Bruno Vespa and Enrico Mentana). The aim of the event was a mix of business and leisure for top clients, opinion leaders and politicians regarding a new vision on the future of television and roles that TV operators, Ericsson and establishments are supposed to have.
Each morning and afternoon, two groups left Portofino and reached Santa Margherita Ligure, one on board of an Ericsson E1 boat and the other on a 45-foot race boat called Sleeker; once in Santa Margherita Ligure, teams switched between the 2 boats and then came back to Portofino.
Ericsson gave their guests the opportunity to test its completely customized 70-foot E1 boat that took part in the Volvo Ocean Race in 2005-2006 (one of the most important and challenging international sailing events).


PROMOVIAGGI for COMCAVI MULTIMEDIA SPA, VALENCIA, JUNE 29-30th and JULY 1st, 2007

The final client was Comcavi, a company that produces electrical and telephone cables based in Naples. 50 participants included its best clients with partners and children, 60% male and 40% female.
Each day, after a welcome cocktail and lunch on board of 2 luxury yachts with 3 crew members each, guests sailed off to watch America's Cup regattas and to come close to Alinghi and New Zealand boats.


ON BLUE for BANCA POPOLARE DI VICENZA, VALENCIA, MAY 26th, 2007

The final client was Banca Popolare di Vicenza with its Italian branch directors and sales reps coming from Triveneto and Lombardy. There were 85 people, 30-50 years old.
On the evening of May 25th, participants had an exclusive tour of the Mascalzone Latino team base and met some crew members. On May 26th, they had the regatta with 10 boats and 2 ribs for assistance.


STARHOTELS, GENOVA, OCTOBER 1st, 2006

The client was Starhotels, one of the most important Italian hotel chains, and 48 participants were top clients (travel managers and event planners, 20% from agencies and 80% companies that organize congresses and events), of whom 40 Italian and 8 foreign.
The aim of the event was to entertain and build loyalty with clients utilizing a very unique and fun experience. For that reason, crew members included one hotel director or Starhotels manager and sales rep and 7 clients.
Challenging sea and weather conditions making for a beautiful sight, strong emotions and a lot of fun. A prize ceremony and partying continued in Starhotels President Hotel of Genova.


Think of the regatta at events with customers, prospects, agents, area managers, internal and external staff, managers, dealers - dealers, distributors, journalists, reporters, opinion leaders, consumer ...

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Sailing Challenge - Corporate sailing events and regattas - Entertainment, incentive, training

 

تحدي الإبحار - سباقات القوارب الشراعية والأحداث للشركات सेलिंग चैलेंज - दौड़ और कंपनियों के लिए नौकायन घटनाओं ΙΣΤΙΟΠΛΟΪΑ ΠΡΟΚΛΗΣΗ - αγώνες και διοργανώσεις ιστιοπλοΐας για τις επιχειρήσεις SAILING CHALLENGE - Regatta ja purjehdus tapahtumia yrityksille SAILING CHALLENGE - Regaty a plachtění akce pro firmy SAILING CHALLENGE - Regattor och seglingsevenemang för företag SAILING CHALLENGE - Regattaer og seiling arrangementer for bedrifter SAILING CHALLENGE - Kapsejladser og sejler events for virksomheder SAILING CHALLENGE - Regatta's en zeilevenementen voor bedrijven SAILING CHALLENGE - regatas de vela e eventos para empresas Парусная Challenge - регатах и парусных событий для компаний 帆船挑战赛 - 公司帆船赛和帆船比赛项目 SAILING CHALLENGE - Regatas y eventos náuticos para empresas SAILING CHALLENGE - Regatten und Segel-Events für Unternehmen SAILING CHALLENGE - Régate et événements de voile pour les enterprises Sailing Challenge - Corporate sailing events and regattas

All was exactly what it was supposed to be, thanks to perfect organization - thanks very much to all the staff for its knowledge, competence and support. You are a sure thing!!! Margherita Ruggiero - Co-owner & Director of Marketing MotivationI had the opportunity to organize a very motivating daily activity for our sales force together with Oliviero. A very unique experience like a full-day sailing event, the HD Sailing Cup.
Riccardo Gaggio- Sales Manager Health Division
Perfetti Van Melle Italia

Our guests say that the sailing regatta is still today an unforgettable memory and the best experience they've had over the past years.
Marco Pratolongo – Director of Sales
Starhotels

We really want to thank all the Sailing Challenge staff for its competence, care and attention in solving all kinds of problems.
Emiliano Brugnoni, Maria Rita Petrucci, Cristina Danesi, Roberto Cipullo
Fonema Spa

I had the opportunity to use Sailing Challenge service last summer to promote a suntan cream production line for which I'm responsible. The experience was surely positive, consumers said it was a very original one!
Luca Maria Pellegrini - Associate Director Mature & Diversified Brands
MSD Italia Srl




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